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VaultCX

Survey creation & design

Every question type, and the logic to ask only the right ones

Fourteen question types, branching that adapts to each answer, piping that personalises question text, and loop blocks that repeat a section per product, branch or brand — without managing a single variable.

Interactive demonstration

How likely are you to recommend us?

Pick a score to see which question comes next.

14 Question Types

Build any style of survey using NPS, CSAT, CES, star rating, smiley rating, thumbs up/down, single choice, multiple choice, yes/no, matrix grid, file upload, and open text - plus dedicated welcome and thank-you screens. Metric-focused survey modes (NPS, CSAT, CES, PMF, eNPS or mixed) are supported.

Smart Logic & Branching

Show, skip, or route questions based on earlier answers. Rules support equals, not-equals, greater/less-than, list membership, and CX-specific conditions such as "NPS promoter / passive / detractor" or "file uploaded". Actions include skip-to-question, skip a block, or end the survey - so every respondent gets a short, relevant path.

13 Ready-Made Templates

Launch in minutes with professionally structured templates: CSAT, product satisfaction, retail store evaluation, customer service and more. Templates can also be created per company - build a survey once and save it as a reusable template for your team.

Multilingual Surveys

Translate any survey into any language; respondents choose their language directly on the survey page. There is no fixed language list for surveys - Bahasa Indonesia, Japanese, Arabic, Hindi or any other locale can be added per survey.

Branding & Custom Themes

Apply your organization's logo, primary and accent colors, custom survey header, and email sender identity. Choose light, dark, or a fully custom theme (background, cards, text, buttons, progress bar). Individual surveys can override the organization logo - useful for sub-brands and client-specific projects.

Rich Media in Surveys

Embed images and video at the survey or individual question level. Video supports YouTube, Vimeo, or direct file links - ideal for concept tests, ad tests, and product demos.

Quota Management

Mark any question as a quota question and set caps per answer option (e.g. max 200 responses from "Age 18-24"). Once a quota fills, further respondents are gracefully closed out - keeping your sample balanced without manual monitoring.

Draft / Publish Versioning & Live Preview

Edit safely in draft while the published version keeps collecting. Preview the full respondent experience before going live. Version-wise reporting lets you compare results across survey revisions.

Advanced Question Options

Matrix questions with optional ranking mode, "Other" free-text options, exclusive "None of the above" choices, and per-question file-attachment rules.

Answer Piping

Insert a respondent's earlier answers directly into later question text - e.g. "How satisfied are you with [the product you chose]?" No variable names to remember: pick the source question from a dropdown and it appears as an inline chip. Works with single choice, multiple choice (answers joined automatically), text, and numeric answers, so every question feels personally written for that respondent.

Loop Blocks

Ask the same set of questions once for every product, brand, branch, store, or employee a respondent selected - with no variables to manage. Loop based on the respondent's own selections or a fixed list you define; each repetition personalizes automatically ("How satisfied are you with Motor Insurance?", then "...with Health Insurance?"). Includes optional randomization of which items to ask about and a hard cap on repetitions - ideal for multi-product, multi-location, or multi-brand studies.

Numeric Validation & Screening

Restrict numeric answers to a valid range (minimum, maximum, integer-only). Optionally turn any numeric question into a screener that ends the survey immediately when the answer falls outside the allowed range - showing a custom "you don't qualify" message and recording a terminated response so screen-outs are accurately reflected in reporting.

Answer Option Randomization

Randomize the display order of answer choices to remove order bias and discourage straight-lining - for cleaner, more reliable data.

Response Import

Import existing response data from CSV/Excel (append or replace) with validation and a staging-backed review step - bring historical or offline data into the same reporting engine.

Built for real research, not just satisfaction scores

Most feedback tools stop at a rating. VaultCX handles the survey structures research teams actually need: matrix grids with ranking, exclusive options, numeric screeners that terminate out-of-range respondents, randomised answer order to defeat straight-lining, and quotas that close a cell automatically once it fills.

Draft and published versions run side by side, so a survey can be edited safely while the live version keeps collecting — and reporting can compare results across versions.

Start free. Nothing held back.

The trial plan includes 1,000 messages a year and the complete feature set — every module, every channel, every report.

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